The name LOOP signifies the belief that all things on Earth operate in a closed-loop system. Loop creates organic cotton products that have as little impact on the environment as possible. All products use only certified organic cotton and no harmful chemicals during the entire process. Loop produces high quality linens that are good for people and the environment. It is their mission to educate the public on the ill-effects of conventional cotton growing, to help encourage the organic-choice, and to deliver products that will be enjoyed and cherished everyday.